25% of your leads are bots. 12% are duplicates. 3% belong to serial litigators filing TCPA lawsuits. You pay $50 a lead. At 500 leads a month, you throw away $24,250 a month. One TCPA violation costs $1,500.
We ran a $6M lead campaign. Every metric pointed up. Cost per lead looked healthy. Conversion rates looked strong. The numbers said scale. Then the data came back. 40% of signups were fraudulent. Bots. Duplicates. Junk traffic. The margin evaporated. The client walked.
We built CatchingConsent because we learned the lesson the hard way. We don't want you to learn this lesson the way we did.
Every fraudulent lead that reaches your call center is a TCPA lawsuit waiting to happen. One bad lead costs $1,500. One bad campaign loses the client. By the time you see it, you have already paid for it.
We're building a product for an industry that operates under serious legal scrutiny. We take language seriously. Here's exactly what we will and won't claim.
No single check catches every bad lead. Our internal system helps catch duplicates. Anura.io helps detect bots. ActiveProspect TrustedForm helps verify consent certificates. Blacklist Alliance helps screen serial litigators. DNC.com helps flag DNC and callback violations. Phone and email validation providers help validate data. AudienceLabs and ByteMine help enrich records. None of them alone can tell you a lead is good. Together, with timestamps and an audit trail, they give you a record you can stand behind. The audit trail is the core product.
If a lead is cleared, you should be able to see exactly what cleared it. If a lead is flagged, you should know why. The audit trail is not a feature. It's the core product.
Every module that fires on a lead is logged with a timestamp, the vendor response, and the verdict. This isn't for marketing. It's for proof retention, dispute defense, and operational accountability.
Seven modules are live. Three are in development. We label them clearly. We don't market in-development features as if they're ready. When they ship, they ship with the same audit trail.